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#BAN THE ORANGE BOTTLE

Advertising project for American Society of Addiction Medicine
Role: Art Direction

[AWARDS]
-New York ADC Award: Merit

About the project

Insight
The crisis even affects professional and young athletes, and opioid addiction can start when they are prescribed opioid for an injury.

Execution
In partnership with American Society of Addiction Medicine and Gatorade, We will create a movement ‘Ban the Orange Bottle’. Gatorade will take iconic orange bottle of the shelves, to create awareness about what’s being prescribed in another orange prescription bottle, along with souvenirs and athletes and influencers.