adidas x ikea
move collection

Advertising project for Adidas and Ikea
Role: Art Direction, Graphic Design

[AWARDS]
-Clio Awards: Gold, Shortlist
-New York Festival Advertising Awards: First Prize
-D&AD Awards: Wood Pencil
-American Advertising Awards NY: Silver
-New York ADC Award: Merit

About the project

Japan is one of the least active countries in the world because of so long working hour and living in small apartments with almost no room to exercise. It is major problem particularly millennials in Tokyo.
Therefore, Adidas is going to create a collection of gym equipment which use as furniture to maximize living space with Ikea.