KOTARO MATSUMOTO
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EMERGENCY HAMBURGER


Mcdnald’s
EMERGENCY HAMBURGER

Advertising project for McDonald's

emergency hamburger kotaro matsumoto.jpg

About the project

Insight 
There are many natural disasters in America such as hurricane Irma in 2017.

Execution
It is McDonald’ s hamburger as an emergency food.

Idea
Usually, the sufferers eat unusual and not so delicious emergency food every day, which is one of the most stressful moment in the living in evacuation shelters. Thus, I made an emergency food to use meals familiar to Americans.